Planned marketing. 1929.
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Reed, Vergil Daniel
http://n2t.net/ark:/99166/w65f15c7 (person)
Vergil D. Reed was an economist and business executive. He was with the U.S. Bureau of the Census from 1935-1942, the War Production Board from 1942-1943 and the J. Walter Thompson advertising firm from 1944-1958. He taught marketing at several universities including Michigan State, Boston, Columbia, and American. From the description of Papers, 1904-1981. (University of Wyoming, American Heritage Center). WorldCat record id: 30564544 ...